Design is the process of organising information we want to present so that it is meaningful and instantly understandable.
Stage 1 Discovery
Why do you need a website? What goals do you have and how do you expect a website to help you achieve them? What do the calls to action need to be? What is your budget and how much of it will be required to market your business after the website is launched?
Stage 2 Prototyping
Build a wireframe prototype of which focuses presenting your calls to action and understanding the usability of your website. View the wireframe designs in a browser or on a smart phone; interact with and review the prototype at this early stage.
Stage 3 Draft Design
Design concepts with colour schemes, font selections, layout options and image presentation. Like 'fabric swatches', these concepts allow again for interaction and review before the more involved development begins.
Stage 4 Build
Layout, design and functionality are now assembled to produce a fully functioning system complete with the accompanying visual components.
Stage 5 Review
Now that you've seen your website and had a chance to interact with it, you realise there are things you want to change. That's to be expected and this stage offers you this chance.
Stage 6 Launch & beyond...
With everything working to your satisfaction, your site is launched! But... a website is a living entity, so when you decide to add or edit elements, this won't be a problem.